The Challenge New Country for Marketing
The Handtmann Group is a family-run large medium-sized company in the south of Germany that has developed from a craftsman’s business into a globally active technology company in 150 years. The Light Metal Castings and Systems Technology divisions are strategic partners for the automotive industry.
Creapolis has been producing product renderings and animations for Handtmann for many years. During strategic discussions, it quickly became clear that an online showroom would be an important building block for Handtmann’s future marketing orientation. We designed the entire set, developed the look and produced the complete site – an all-round package always in close coordination with the customer.
Online Showroom True customer experience
Benefits of a virtual showroom
- Customer experience: you improve the perception of your company through an exciting touchpoint
- Accessibility: Always accessible from anywhere.
- Cost efficiency: A virtual showroom does not consume expensive exhibition space.
- Flexibility: Updates are quick and easy with the help of CMS.
- Personalization: Personalized functions such as recommendations or special offers can be tailored to the customer. This increases customer loyalty.
- Interactivity: Features such as real 3D on the web, product functions that can be experienced, or supporting texts at the touch of a button give customers a better understanding of your product more quickly.
This makes marketing efficient – with a large reach, calculable costs and an inspiring customer experience.