KWS Lions Love Cereals
The Challenge Well Roared, Lion!
KWS has been providing farmers with seed for over 160 years. During this time, marketing in this business has changed considerably. Schaller & Partner appreciates our ability to let the cat of prey roar too. This makes for high visibility in campaigns of this kind.
The Story Part 1 The king is born
For the first part of the campaign we were asked to prepare a low-poly style lion for a key visual. For the first video clip, this lion was to be staged dramatically, heroically and powerfully. The story itself was very short and focused exclusively on the lion.
The Story Goes On The king shows his power
After a few months the campaign was continued with the 2nd part. The landscape was completed by silos and the king shows what he rules over.
The Story Part 3 The king rules his country
The new campaign shows how the lion protects the yields of a field of rye. He stands on the cliff and makes it unmistakably clear who is the ruler.