BASF Empowering the Electric Distribution Network

The Challenge Sketched 3D animation

BASF develops and produces many materials that are suitable for products in the electrification industry. For these high-performance plastics, Creapolis has been BASF’s partner for digital marketing materials for many years.

The task was to present materials in applications based on a journey through the power grid. An illustrative implementation was desired. After a few tests, we decided to take advantage of the classic 3D animation with illustrated objects. This met the challenge perfectly and helped above all to keep the costs within the budget.

The Story Drawing style surprises

Starting with the generation of electricity, the viewer follows the path of the electricity through a wide variety of consumers and applications. The result impressed our client and his customers alike.