BASF Hero for Engineers
The Challenge A character represents product advantages
BASF has many plastic products in its portfolio that can be optimally used in demanding environments thanks to their outstanding technical properties.
For a newly developed plastic with improved properties, a campaign was to be launched at trade fairs and in print and online media. The agency’s concept was to visualize the properties of the plastic through a character. From that point on Creapolis came into play.
In the Beginning Character development
In the first step, we created layouts and coordinated them with the agency and client. After the design was approved, we modelled the Hero in 3D, textured it and produced a key visual with appropriate lighting.
The Story 3D-Animation
In the animation our hero shows his great abilities in four chapters. Character animation is one of our strengths. So, the hero shows the engineer his abilities in a likable way.
Highlight at the Fair Interactive touch application
In order to make the advantages of the material interactively accessible for the visitors, we developed an easy to use touch app. Thereby they could learn a lot about the properties very quickly and in an exciting way.
The special feature was the transparent monitor, and the Hero from the 3D printer. This attracted attention and caused a surprise.