Services: Concept | 3D Animation | UX/UI | Web Programming
The challenge Mass products at work
ABB is a leading technology company in the fields of electrification and automation. The company operates worldwide and employs over 100,000 people. The variety of products is enormous and is used in many industries. Here, new ideas are needed to present products in a more targeted way.
Creapolis developed a generic production line for ABB in order to be able to present certain product groups in an industry-oriented way. From this, after various marketing efforts, the idea to develop an industry website was born. Via the components on the machine, the user can quickly access all important information.
The Job All pieces have the right place
Appealing images, industry-specific categories, an animated machine, a wide variety of products – all in one place. The machine as a central element interacts with the navigation, moves, shows product groups. A customer survey showed that this makes it much faster to find one’s way through a complex product jungle.