The Challenge Well Roared, Lion!
KWS has been providing farmers with seed for over 160 years. During this time, marketing in this business has changed considerably. Schaller & Partner appreciates our ability to let the cat of prey roar too. This makes for high visibility in campaigns of this kind.
The Story Part 1 The king is born
For the first part of the campaign we were asked to prepare a low-poly style lion for a key visual. For the first video clip, this lion was to be staged dramatically, heroically and powerfully. The story itself was very short and focused exclusively on the lion.
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The Story Goes On The king shows his power
After a few months the campaign was continued with the 2nd part. The landscape was completed by silos and the king shows what he rules over.
The Story Part 3 The king rules his country
The new campaign shows how the lion protects the yields of a field of rye. He stands on the cliff and makes it unmistakably clear who is the ruler.
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