BASF Better Living Kitchen

The Challenge High performance plastics for kitchen applications

BASF offers high-performance plastics with a wide range of properties. These materials can be used in completely different industries.

For the K trade fair, BASF commissioned us to develop an app that presents applications in the kitchen and household interactively on an LED wall in a realistic and exciting way. In addition, information about the products should be accessible.

In the Beginning Concept

For space reasons, the LED wall was specified as a portrait format. The basis for the application was a kitchen unit drawn from one of our animations. We took advantage of this fact and developed the idea of using a touch monitor to move the image content along the wall. In this way we were able to realize real proportions.

We built a initial preview for the customer to illustrate our concept.

Ease of Use UX/UI

The touch monitor showed the complete kitchen and hotspots were designed to be clearly visible on the wall. Areas not visible on the wall were darkened.

A combined capturing with the LED wall display and the touch monitor let the client experience the ease of use.

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The Implementation Interactive trade fair application

At the fair, the large wall acted like a window into a virtual world. The presentation of the products was inspiring and clearly underlined BASF’s competence in high-performance plastics.