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3D-Animation

Handtmann Online Showroom

Handtmann Online Showroom

The Result

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The Challenge  New Country for Marketing 

The Handtmann Group is a family-run large medium-sized company in the south of Germany that has developed from a craftsman’s business into a globally active technology company in 150 years. The Light Metal Castings and Systems Technology divisions are strategic partners for the automotive industry.

Creapolis has been producing product renderings and animations for Handtmann for many years. During strategic discussions, it quickly became clear that an online showroom would be an important building block for Handtmann’s future marketing orientation. We designed the entire set, developed the look and produced the complete site – an all-round package always in close coordination with the customer.

Online Showroom True customer experience

Benefits of a virtual showroom

  • Customer experience: you improve the perception of your company through an exciting touchpoint
  • Accessibility: Always accessible from anywhere.
  • Cost efficiency: A virtual showroom does not consume expensive exhibition space.
  • Flexibility: Updates are quick and easy with the help of CMS.
  • Personalization: Personalized functions such as recommendations or special offers can be tailored to the customer. This increases customer loyalty.
  • Interactivity: Features such as real 3D on the web, product functions that can be experienced, or supporting texts at the touch of a button give customers a better understanding of your product more quickly.

This makes marketing efficient – with a large reach, calculable costs and an inspiring customer experience.

ABB Micro Site Engineering EN

ABB Micro Site Engineering EN

The result

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The challenge  Mass products at work 

ABB is a leading technology company in the fields of electrification and automation. The company operates worldwide and employs over 100,000 people. The variety of products is enormous and is used in many industries. Here, new ideas are needed to present products in a more targeted way.

Creapolis developed a generic production line for ABB in order to be able to present certain product groups in an industry-oriented way. From this, after various marketing efforts, the idea to develop an industry website was born. Via the components on the machine, the user can quickly access all important information.

The Job All pieces have the right place 

Appealing images, industry-specific categories, an animated machine, a wide variety of products – all in one place. The machine as a central element interacts with the navigation, moves, shows product groups. A customer survey showed that this makes it much faster to find one’s way through a complex product jungle.
Zehnder Product Launch EN

Zehnder Product Launch EN

The Result

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The Challenge   Just boxes with filters and fans 

Zehnder Group is an internationally active manufacturer of systems for indoor climate. Famous, for example, are the Zehnder design radiators.

A part of Zehnder Group offers air purification solutions for the industry. Zehnder Clean Air Solutions asked us to support the product launch of the CleanAir Max system with a teaser and several product videos.

The challenge was to present the complex features of these unassuming boxes in an impressive way, while highlighting the benefits of the product without boring the viewer.

 

The Story „Thinking outside the box“

The first part of the task was the conception and production of a convincing teaser. Create interest in the product in just a few seconds. Hinting at features, presenting the product as a hero.

Cinematic look with matching composed music were our ingredients. The viewer is immediately drawn into the story.
ABB product animations for exhibitions

ABB product animations for exhibitions

The Challenge Understanding Clients' Products

ABB offers a complete range of solutions for electrification, from switchgear cabinets to all the equipment needed for small households to large industrial plants. Marketing and Sales needs presentation material for the many solutions. Preferably digital, in order to be able to present quickly and contact-free in pandemic times.

For trade fairs in 2019 and 2020 we were engaged to create animations and videos for products and services. During the corona period, the projects were intensified because videos can be used optimally for all forms of digital presentation.

See our selection below.

The Process Becoming familiar with the products

Um so viele Animationen und Videos parallel betreuen zu können, beschäftigen wir uns intensiv mit der umfangreichen Produktwelt des Kunden. Dabei sind nicht nur technisches Verständnis wichtig, auch Vertriebsstrukturen spielen oft eine bedeutende Rolle, z.B. wenn Produkte auf verschiedenen Märkten mit unterschiedlichen Ausstattungen, Farben und Zubehör angeboten werden. Der Kontakt mit Ansprechpartnern auf der ganzen Welt ist in der Umsetzung selbstverständlich.

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ABB Smart Sub Distribution Board

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ABB Smissline

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ABB Twinline Assembly

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ABB Connect Partner Hub Journey

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ABB System Pro E Energy Assembly

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ABB Small Distributors

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ABB product animations for exhibitions

ABB product animations for exhibitions

The Challenge Understanding Client Products

ABB offers a complete range of solutions for electrification, from switchgear cabinets to all the equipment needed for small households to large industrial plants. Marketing and Sales needs presentation material for the many solutions. Preferably digital, in order to be able to present quickly and contact-free in pandemic times.

For trade fairs in 2019 and 2020 we were engaged to create animations and videos for products and services. During the corona period, the projects were intensified because videos can be used optimally for all forms of digital presentation.

See our selection below.

The Process Becoming familiar with the products

In order to be able to look after so many animations and videos in parallel, we deal intensively with the customer’s extensive product world. Not only technical understanding is important, but also sales structures often play a significant role, e.g. when products are offered on different markets with different equipment, colors and accessories. The contact with contact persons all over the world is a matter of course in the implementation.

ABB System pro E® energy

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ABB Smart Sub Distribution Board

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ABB Smissline

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ABB Twinline Assembly

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ABB Connect Partner Hub Journey

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ABB System Pro E Energy Assembly

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ABB Kleinverteiler

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BASF Empowering the Electric Distribution Network

BASF Empowering the Electric Distribution Network

The Challenge Sketched 3D animation

BASF develops and produces many materials that are suitable for products in the electrification industry. For these high-performance plastics, Creapolis has been BASF’s partner for digital marketing materials for many years.

The task was to present materials in applications based on a journey through the power grid. An illustrative implementation was desired. After a few tests, we decided to take advantage of the classic 3D animation with illustrated objects. This met the challenge perfectly and helped above all to keep the costs within the budget.

The Story Drawing style surprises

Starting with the generation of electricity, the viewer follows the path of the electricity through a wide variety of consumers and applications. The result impressed our client and his customers alike.

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KWS Lions Love Cereals

KWS Lions Love Cereals

The Challenge Well roared, Lion

KWS has been providing farmers with seed for more than 160 years. In that time, marketing has also changed a lot in the industry. Schaller & Partner appreciates our ability to let the big cat roar. In campaigns for the agricultural industry, that ensures attention.

Die Story Teil 1 Der König ist geboren

Für den ersten Teil der Kampagne waren wir aufgefordert, einen Löwen im LowPoly-Stil für ein Keyvisual aufzubereiten. Für den ersten Videoclip sollte dieser Löwe dramatisch, heroisch und kraftvoll inszeniert werden. Die Story selbst ist kurz, ausschließlich auf den Löwen fokussiert.

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Die Story geht weiter Der König zeigt seine Macht

Nach einigen Monaten wurde die Kampagne mit dem 2. Teil fortgesetzt. Die Landschaft wurde ergänzt durch Silos und der König zeigt seine Macht.

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Die Story Teil 3 Der König herrscht über sein Land

Die neue Kampagne zeigt, wie der Löwe die Erträge eines Roggenfeldes schützt. Er steht an der Klippe und macht unmissvertändlich klar, wer der Herrscher ist.

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Razorcat – Testing of Embedded software

Razorcat – Testing of Embedded software

The Result The panther watches out

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The Challenge   Character animation - one of our strengths 

Razorcat is a tools forge of a special kind. It is concerned with the testing of embedded systems, uncovering errors, especially in safety-critical software.

It is not easy for such solutions to get the attention of the potential customers. That’s why Razorcat wanted an eye-catching 3D animation for trade fair use and social media channels. With our help, Razorcat seized the opportunity to not only be noticed but also be seen as valuable player in the system testing business.

At the Beginning  Layout

The basic idea of using a panther as a hero, derived from the logo, was already there. We first started with a roughly drawn layout to get a feel for the story.

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Video layout

From that, we put the sequence of images into a video to check the content of the story.

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Moods

At the same time, we worked on the main actor and the scene with movement studies and the look of the environment, all matching the story.

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Bewegungsstudie
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Bewegungsstudie
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Partikeltest
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Stil
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Szenerie
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Szenerie
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Szenerie

The animation was produced in close cooperation with the customer. Emotional animations need sound. Rolf Ableiter from Augeohr composed the appropriate music and provided us with a sophisticated sound design.

Razorcat impresses its customers with the result, mainly at trade fairs.

Handtmann

Handtmann

The Tasks Understanding technology

Handtmann develops complex solutions for drive technology for your customers.As we understand technology and specialize in turning complexity into exciting buying experiences, we gladly accepted these challenges.

How Do You Explain Complexity? With 3D animation

Drive systems often have to do with liquids, gases and their behavior. This requires enormous development effort. We demonstrate the advantages of the systems by simply showing what happens.

Example 1

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Example 2

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Example 3

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Technology Also Needs Pictures Virtual Product Shots

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Today, technical products can easily be presented as high-quality, realistic images through 3D visualization. For large quantities we offer interesting prices through automation. Talk to us.

BASF Hero for Engineers

BASF Hero for Engineers

The Result

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The Challenge A character represents product advantages

BASF has many plastic products in its portfolio that can be optimally used in demanding environments thanks to their outstanding technical properties.

For a newly developed plastic with improved properties, a campaign was to be launched at trade fairs and in print and online media. The agency’s concept was to visualize the properties of the plastic through a character. From that point on Creapolis came into play.

In the Beginning Character development

In the first step, we created layouts and coordinated them with the agency and client. After the design was approved, we modelled the Hero in 3D, textured it and produced a key visual with appropriate lighting.

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The Story 3D Animation

In the animation our hero shows his great abilities in four chapters. Character animation is one of our strengths. So, the hero shows the engineer his abilities in a likable way.

Highlight at the Fair Interactive touch application

In order to make the advantages of the material interactively accessible for the visitors, we developed an easy to use touch app. Thereby they could learn a lot about the properties very quickly and in an exciting way.

The special feature was the transparent monitor, and the Hero from the 3D printer. This attracted attention and caused a surprise.

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